How to make users leave the In App Browser on TikTok
Practical steps you can give customers (and build into your funnels) so TikTok traffic lands in Safari or Chrome where conversions actually work.
TikTok keeps links inside its own browser and doesn’t offer a simple “open in Safari/Chrome” button. That webview can log keystrokes and taps1 and TikTok’s policy confirms it collects “keystroke patterns or rhythms”2. It also breaks payments, cookies, and password managers—bad for trust and conversions.
Why get out
- Payments & logins break: Apple/Google Pay, SSO, and saved cards often fail.
- Privacy risk: Keystrokes and taps can be observed inside the webview12.
- Analytics noise: Cookies reset and pixels can be throttled.
- Slower UX: No real autofill or extensions; more friction.
Fast exits you can share
- Copy link, paste in Safari/Chrome. Share arrow → Copy link → open real browser → paste.
- Look for “Open in browser.” Some regions show it under the box-with-arrow or three-dot menu.
- Share to yourself. Send the link to Messages/WhatsApp/email, open it from there.
- Scan a handoff QR. Open inappbrowser.com in TikTok, scan from another device, continue there.
Make it easy on your page
- Add a visible “Open in Safari/Chrome” button near the top.
- Detect the TikTok webview and show a short prompt about payments working better outside.
- If Apple/Google Pay fails, show the prompt instead of letting the sheet spin.
- Keep the page light in the webview so copying the link feels quick.
In-app browser vs. Safari/Chrome
| Use case | TikTok in-app browser | Safari/Chrome |
|---|---|---|
| Buying products / checkout | Apple/Google Pay often blocked; stored cards fail; higher drop-off. | Payment sheets and saved cards work; URL bar signals trust. |
| Signing in (SSO / MFA) | Social logins and passkeys can fail; limited password managers. | Full SSO, passkeys, and password managers work. |
| Reading / informing | Single tab, app tracking, harder to save/share. | Reader modes, tabs, easy sharing/bookmarking. |
| Sharing or saving | Stays inside TikTok; sessions can reset. | Native share sheet, bookmarks, and tabs keep context. |
| Analytics & attribution | Cookies reset; pixels throttled; noisy data. | Normal cookies/pixels; cleaner attribution. |
Bottom line
Tell users how to escape, add a clear “open in browser” button, and test your flow inside TikTok weekly. For a hands-off option, a Skip link can nudge visitors straight into Safari/Chrome so payments and tracking work as expected.
Footnotes
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